Tieks: Redefining Footwear and Philanthropy with Kfir Gavrieli
In the realm of fashion and philanthropy, Tieks and Kfir Gavrieli stands out distinctly. Tieks, an innovative shoe brand, and
Gavrieli, its CEO, are defying norms, creating a unique blend of style,
comfort, and social responsibility.
Tieks, launched in 2008 as an online-only, direct-to-consumer brand, disrupted the traditional
retail model. With an emphasis on comfort and style, their distinctive ballet
flats quickly gained a devoted fan base. In the fashion world, where trends can
be fleeting, Tieks has remained a recognizable name, showing Gavrieli’s strategic acumen.
However, Gavrieli’s ambitions extend beyond the fashion industry. Through Tieks, he has championed
philanthropic endeavors, setting a new standard for socially responsible
businesses. The Gavrieli Foundation, the philanthropic arm of Tieks, focuses on
empowering women entrepreneurs through micro-loans. As the single largest
lender on the Kiva platform, the Gavrieli Foundation has funded over 60,000
women, contributing over $10 million.
Under Gavrieli’s leadership, Tieks has used its platform to respond to global crises. When
Russia invaded Ukraine, the brand auctioned off limited-edition Tieks, raising
$100,000 for Ukrainian refugees. This commitment to global issues reflects
Gavrieli’s belief in the power of business to affect positive change.
In an industry often critiqued for its focus on profits over principles, Kfir Gavrieli and Tieks are proving that the two can coexist. Through
innovative business practices, commitment to quality, and dedication to
philanthropy, Tieks and Gavrieli are reshaping the landscape of fashion and
social impact. It’s clear that their journey is far from over.
By combining style with a purpose, Tieks and Gavrieli continue to stride forward, setting an
example for businesses across the globe. As we watch their journey unfold, one
thing is clear: their footprints are leading in the right direction.
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