Personal Experience led Edgard Corona of Smart Fit to the Fitness Industry
The career journey
of Edgard Corona was discussed in a recent podcast with the SmartFit founder
explaining why he joined Brazil’s fitness sector. Corona had few links with the
fitness sector before a skiing accident changed his life. Corona’s fitness
company changed how gym memberships work , with impacts extending through South
and Central America. The Brazilian entrepreneur continues to seek new ways of
expanding his fitness empire.
Edgard Corona began
his business journey in direct sectors. His career took him from owning a
clothing store to a laboratory as he sought to establish himself as an
entrepreneur. A skiing accident changed Corona’s life when he required physical
therapy following an injury. The lack of gym space in Brazil was seen as an
opportunity for Corona, who made plans to establish the SmartFit brand.
To know more about Edgard Corona
visit @ https://www.youtube.com/watch?v=7XAhK-ucxIg
What sets the
Brazilian gym brand apart? Edgard Corona explains his busy schedule made it
difficult to achieve his fitness goals. His injury provided a business opportunity
that led to the development of the expanding fitness brand. Busy professionals
and parents have little time available for fitness. SmartFit works through
short workouts that fit into our lifestyles. Corona’s new approach to fitness
has seen his brand expand through Chile and Columbia into Mexico and the
Dominican Republic.
Corona’s
subscription-based business model uses technology to help 1.6 million members
achieve their fitness goals. The continued growth of the brand shows the
strategy developed by Edgard Corona is achieving results. The scalable business
model means Corona and his team adapt to the needs of every region the company
enters.
