Mason Jarvis Revolutionizes Franchise Launches with 100-Day Revenue Program
Former Intel engineer Mason Jarvis has transformed the franchise industry with his innovative approach at Ironwood Floor Co., enabling new franchisees to generate revenue within just 100 days of signing their agreement. This fast-track system has helped build Ironwood into a powerhouse with locations averaging $1.8 million in annual revenue.
Unlike traditional franchise models that focus primarily on territory sales, Jarvis created a two-track launch program that separates revenue generation from physical showroom development. New franchisees follow a systematic 100-day program that includes comprehensive training, proprietary tools, and mobile sampling kits that allow them to begin making sales through in-home consultations before their physical location opens.
The cornerstone of this system is FloorLogic™, Jarvis’s proprietary software platform that functions as “a digital nervous system for the entire operation.” This technology tracks 27 distinct metrics for each location, creating data-informed feedback loops that drive continuous improvement and help identify potential issues before they impact profitability.
Ironwood’s approach also includes robust marketing support with their “Floor Scout” program generating leads before showrooms even open. Strategic partnerships with major flooring manufacturers provide franchisees with significant discounts on display materials—sometimes up to 70% off retail prices.
Industry analyst James Morrison describes Ironwood’s model as “remarkable” for addressing the three main challenges in home services franchising: standardization, scalability, and customer experience.
By combining deep industry expertise with cutting-edge technology and comprehensive support systems, Jarvis has created a franchise model where success isn’t just possible—it’s systematically engineered from day one.
