Fabletics Pioneering the Athleisure Genre Singlehandedly

People have gotten conscious these days about what they wear and the brand they choose. One of the genres of clothing that have become highly popular among the people, irrespective of the age or sex is athleisure clothing. Athleisure clothing is comfortable, casual, and stylish, and most of all encourage you to stay fit and active at all times. As people are getting more and more conscious about their health and fitness, it is only natural for people to be choosy about the clothes they wear. Fabletics is an athleisure brand that was started in the year 2010 and in just a few years has grown exponentially to become one of the leaders in the athleisure niche. The company offers high-quality athleisure products at highly economical prices. Moreover, the company has an extensive product line that is regularly updated to add new products.

Techstyle Fashion Group, the company that owns the Fabletics brand, relies on data heavily to devise the business strategies to take the brand forward. It is what has helped the company to depend on the consumers’ feedback to build the brand from scratch. In today’s date, social media and the internet plays a crucial role in how the brand is made, and it is how Fabletics came into being. The company relies heavily on the power of the social media and the people therein as it is the consumers’ feedback that has helped build Fabletics, brick by brick, in the last few years. It is essential for the companies to embrace the power of people and their opinion these days if they want to sustain in the world of heavy competition. The brands that haven’t listened to the public opinion have failed to survive, and it is why Fabletics has risen to the top in such a short period. The company has been able to meet the demands of the consumers and come up with the products and designs that were popular with the people. Most of all, the products of Fabletics didn’t pinch the pocket and are highly economical.

Kate Hudson, one of the leading Hollywood celebrities and world famous actress, is also one of the co-owners of Fabletics. She has contributed immensely to the growth of Fabletics over the years. Kate Hudson says that the reason why Fabletics is at the top is that the company relies on data for developing business strategies and ensuring that the board can identify market opportunities from time to time. Kate Hudson added that she likes to stay updated with what is going on with Fabletics, internally and otherwise. Kate keeps tracks of what is selling and what’s not, and the products that aren’t popular with the people are only removed from the shelves. She believes that staying motivated and inspired and believing in you would always help the person to stay ahead of the competition. For individuals who are new to Fabletics, if you are looking to shop at Fabletics, it is highly recommended that you take the Lifestyle Quiz at the company’s site before engaging with shopping.

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