Doe Deere is a New York City based make-up artist, author and entrepreneur. She is most recognized for her vibrant and artistic style which helped launch the success of her internet makeup brand Lime Crime.
Doe Deere’s unique style and brand have been dubbed a fashion anomaly. Lime Crime has managed to make waves in the fashion industry since it’s introduction to the market in 2008. The brand was launched for online retail and was niched for the girl with a more dramatic taste. The brand focuses on the use of intense lip color and twisted patterns that create a bold look for any user. The company also prides itself on making cruelty-free vegan products.
The line was invented by Deere after she struggled to find a make-up line that matched her vibrant clothing style. Deere was designing, stitching, and selling garments on Ebay at the time and wanted to establish a make-up line that was just as expressive as the clothing she was selling. Finding herself at a dead-end, she introduced Unicorn Lipsticks as her first product under Lime Crime. The product was an instant success and prodded Deere to introduce additional lip products under the brand name.
While Lime Crime has been a tremendous success as a company, many people are interested in the mystery of the designer and owner, Doe Deere.
The journalists who have managed an interview with Deere have discovered that there is more than meets the eye with the young entrepreneur. Behind the glitz and the glam is a sensitive, hardworking businesswoman dedicated to her company and her people.
The young entrepreneur was born in Russia before relocating to New York City. While growing up in the Big Apple she was introduced to fashion and make-up and was instantly hooked. This introduction sparked her dive into online retail and the eventual development of Lime Crime.
Deere claims that her two passions are make-up and fairytales and promotes Lime Crime as a collision of these two things. She names her products and customers after fairytale themes and designs all of her make-up with a fairytale vision. Doe Deere admits that her passion for color stems from a very early age. She had always been into art and fashion and was always decorating herself with the most colorful ensembles as a child. She was quite imaginative and this side of her personality carries over into her work even today.
Deere’s work and entrepreneurship has not gone unrecognized. Most recently, she was named one of the top inspiring women entrepreneures by Self-Made magazine. While she appreciates the recognition, she is more interested in being a role model and example for any woman on a journey of entrepreneurship. Deere seeks to inspire women of all ages and interests but she seems to have a firm grip on the dreamers who are bold, brave, and dare to be different. Her story is one of hope for anyone looking to make their dreams a reality! Read more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true
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