Dan Bethelmy-Rada Talks About His Journey With L’Oreal

Daniel Bethelmy-Rada is the Global Brand President in the L’Oreal Professional Products Division. He has been working in the company in almost 15 years, helping the digital strategy and worldwide marketing of L’Oreal products. Working with a sizeable group of people, he collaborates with his team members in order to make strategies to promote products. On his interview with IdeaMensch, he talked about his life in L’Oreal and how he manages his tasks and projects.

Daniel Bethelmy-Rada was born in Venezuela, but spent most of his childhood in the United States, and then later moving to Paris. At his young age, he learned a lot of things from different people and in different places. Now that he’s 40, he was able to use his experience in making value to L’Oreal. After participating in AFS-USA, he knew that his profession should be in the field where he can grow a multinational company. After he finished his MBA from ESSEC Business School in 2002, Bethelmy-Rada joined L’Oreal as a Product Manager for LaScad. He worked diligently, honing his skills in the process until he reached where he is right now.

When asked about how his typical day and how he manages to be productive, Daniel Bethelmy-Rada revealed that there is no typical day for him. He works with different things and meets different faces depending on the project. Because of this, he learned that being always ready is a great skill to hone. He also revealed that when he is trying to come up with a new idea, he will use photography to power his creativity. Photography is a handy skill to have, especially now that the new trend for marketing is on social media.

Dan Bethelmy-Rada revealed that his work-life balance plays a role in his productivity. He revealed that planning things – both in work and family life- and sticking with it is important to make someone more productive. When asked what advice would he give to his younger self, that would be “continue learning, continue growing, and there’s no right age or time to live your dreams”. Enjoy the moment and never compare own success with others.

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